How to get more private music students with Pamela Jack
How to Get More Private Music Students with Pamela Jack
If you’ve ever wondered how to attract more private music students without spending money on ads, then you’re in the right place. Today, I’m sharing some fantastic tips from an interview I did with one of our amazing Teach Music Online (TMO) members, Pamela Jack. Pamela is a passionate music teacher who went from having no online presence to gaining up to 10 new student inquiries every week. And guess what? She didn’t have to run any ads to make that happen!
Let’s dive into Pamela’s journey and learn how you can grow your private music studio, too!
The Shift from In-Person to Online Lessons
Before the pandemic, Pamela’s studio was thriving with in-person lessons and group classes. But when everything shut down, she found herself facing a tough decision: figure out online teaching or close her studio. Like many of us, she had zero experience with teaching online—no website, no social media presence, and no idea how to use tools like Zoom. On top of that, she watched her student numbers drop drastically, from 60 students down to just 11. Yikes!
That’s when Pamela discovered Teach Music Online and decided to give online teaching a try. Through step-by-step guidance, she learned how to build an online studio, automate her processes, and most importantly, market herself to attract more students.
How Pamela Gets More Private Music Students Without Ads
Pamela's success didn’t happen overnight, but by following some simple marketing strategies, she turned things around and now gets student inquiries from all over the country. Here’s how she did it:
1. Get More Google Reviews
Pamela’s first move was asking her current students to leave reviews on Google. It might sound simple, but those reviews really boosted her studio’s visibility. When potential students search for music lessons in her area, Pamela’s studio now pops up thanks to the positive reviews.
Tip: Ask your students or their parents to leave reviews. It’s a quick and effective way to get more eyes on your studio!
2. Create an Automated Inquiry Process
To save time and avoid chasing down leads, Pamela set up an automated system that responds to new inquiries with a few key questions. This process helps filter out casual inquiries and allows her to focus on serious students who are ready to start lessons.
Tip: Create an automatic response that includes a few questions for potential students. This will help you determine who’s serious and who’s just browsing!
3. Stay Active on Social Media
Pamela started posting regularly on Facebook to share her studio’s activities. From fun videos to recitals and updates, she gave potential students a glimpse into her teaching style. One of her favorite projects was creating cute iMovie trailers for her studio, which students and parents loved sharing.
Tip: Don’t be afraid to show your personality on social media! Post regularly to stay top of mind for potential students.
Reaching Students Nationwide with Online Lessons
One of the coolest parts of Pamela’s story is that she now teaches students all over the U.S. thanks to her online lessons. And yes, that’s all without leaving the comfort of her home in Texas!
Here are some of the tools she uses to make her online lessons fun and engaging:
Flash Note Derby and Staff Wars: Perfect for helping students improve their note-reading skills.
Tonara: Students send recordings between lessons for feedback.
Piano Maestro: A fun way for students to practice at home.
Plus, Pamela runs weekly group classes where students can connect, play games, and learn together. It’s a great way to keep them engaged and motivated.
Staying Motivated and Raising Rates
Even during the pandemic, when many teachers were lowering their rates, Pamela stayed confident and continued to charge what she was worth. In fact, she raises her rates every year and still consistently adds new students to her waitlist. Why? Because the value she offers—both in her lessons and in her personal connection with students—is clear.
Tip: Don’t be afraid to raise your rates as your studio grows. Your time and expertise are valuable!
How You Can Get More Private Music Students
If you’re feeling a little overwhelmed by the idea of marketing your music studio, just remember Pamela’s story. She went from having no online presence to building a thriving studio with students from all over the country. Her success came from staying persistent, following a clear plan, and most importantly, believing in herself and her value as a teacher.
If you want to start attracting more students, here’s a quick recap:
Get those Google reviews from your students!
Set up an automated system for inquiries.
Stay active on social media and show your personality.
Invest in fun, interactive tools for your online lessons.
And finally, don’t hesitate to raise your rates as your value grows!
If you're ready to grow your music teaching business and attract more private students, just like Pamela did, it's time to join the Teach Music Online Membership! Pamela went from having no online presence and only 11 students to running a thriving studio with student inquiries rolling in every week—all without paying for ads. How did she do it? By following the exact steps and strategies taught inside Teach Music Online!
In the membership, you'll get access to over 60 video lessons, live group coaching sessions, and a supportive community of teachers who are all on the same journey as you. Whether you want to automate your processes, improve your marketing, or boost your confidence with online teaching, this membership has everything you need to succeed.
Ready to take your studio to the next level? You deserve the freedom and flexibility that come with running a successful music studio. Let’s make it happen together!